True/False
Indicate whether the sentence or statement is true
or false. Write TRUE IF TRUE, FALSE IF FALSE.
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1.
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Businesses
are constantly trying to find better ways to please customers.
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2.
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Spending
large amounts of money on new product research leads to successful new products.
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3.
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The first
step in product development is designing a new or improved product.
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4.
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A
company’s customers are a very good source of new product ideas.
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5.
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A consumer
panel consists of people who have bought or are likely to buy a company’s products and who offer
opinions about a product or service.
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6.
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Salespeople
should be careful to avoid asking customers about their likes and dislikes.
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7.
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Applied
research is research done without a specific product in mind.
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8.
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Pure
research studies existing product problems or possible design improvements for current
products.
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9.
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All of the
major units in a business—including production, finance, human resources, and
marketing—should be involved in planning a new product.
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10.
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Manufacturing is a special form of production in which raw and semifinished materials
are processed, assembled, or converted into finished products.
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11.
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A custom
manufacturer works with a customer to develop a unique product.
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12.
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Companies
that process raw materials such as iron ore and crude oil to make them more usable are involved in
mass production.
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13.
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A major
change in assembly-line operations today is that workers are more specialized rather than being
trained to perform many activities.
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14.
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A
manufacturing business often tries to locate as close as possible to the customers being
served.
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15.
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Two
important factors to consider in developing a factory layout are efficiency and safety.
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16.
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Production
scheduling is identifying the steps required in a manufacturing process, the time required to
complete each step, and the sequence of the steps.
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17.
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Service
businesses are the fastest-growing segment of our society.
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18.
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Services are
activities of value that result in the ownership of a tangible product.
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19.
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People who
purchase services are also purchasing the availability and skill of the person performing the
service.
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20.
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The quality
management ideas of Dr. W. Edwards Deming have improved the competitiveness of U. S.
businesses.
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Multiple Choice
Identify the
letter of the choice that best completes the statement or answers the question.
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21.
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Product
development includes which of the following? a. | creating new products | b. | changing old
products | c. | making improvements to existing products | d. | all of the
responses | | |
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22.
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Which step
is not part of product design? a. | build and test models of the product | b. | conduct product
research | c. | determine what resources will be needed to produce large quantities of
the product | d. | determine the costs of producing the product and compare them to the
product’s price | | |
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23.
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The two
types of product research are a. | marketing and motivational | c. | pure and applied | b. | pure and
speculative | d. | manufacturing and
marketing | | | | |
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24.
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Ideas for
new products can come from a. | customers | c. | researchers | b. | salespeople | d. | all of the responses | | | | |
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25.
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Manufacturing is a special form of a. | marketing | c. | service creation | b. | research | d. | production | | | | |
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26.
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The use of
an assembly line is an example of a. | custom manufacturing | c. | continuous processing | b. | mass
production | d. | intermittent
manufacturing | | | | |
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27.
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Buildings,
bridges, and computer software are what type of manufacturing? a. | custom
manufacturing | c. | continuous
processing | b. | mass production | d. | intermittent processing | | | | |
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28.
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Which of the
following is an important labor supply factor when determining where to locate a manufacturing
company? a. | supply of
workers | c. | training needed and
available | b. | cost of labor | d. | all of the responses | | | | |
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29.
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What laws
are used to identify where specific types of businesses can locate? a. | environmental
regulations | c. | tax
laws | b. | zoning
laws | d. | resource
restrictions | | | | |
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30.
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Determining
the types of jobs that are required for each part of the production process and the number of people
needed for each job is a. | inventory management | c. | production scheduling | b. | human resource
planning | d. | none of the
responses | | | | |
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31.
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For quality
management to be successful, what level of defects is acceptable for a company? a. | no defects are
allowed | c. | 25 percent or
under | b. | less than 5 percent | d. | about 50 percent | | | | |
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32.
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The national
award created by Congress to encourage American companies to improve quality is known as
the a. | W. Edwards Deming
Award | b. | Congressional Medal of Honor Award | c. | Free Enterprise
Award | d. | Malcom Baldrige National Quality Award | | |
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33.
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A computer
application known as CAD is used to a. | manage new product research | b. | design and test
products | c. | design and manage all manufacturing systems | d. | coordinate marketing
activities | | |
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34.
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Computer-integrated manufacturing is used to a. | manage new product
research | b. | design and test products | c. | design and manage all
manufacturing systems | d. | coordinate marketing activities | | |
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35.
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What
percentage of consumer purchases are services? a. | under 10 percent | c. | about 40 percent | b. | nearly 25
percent | d. | over 50
percent | | | | |
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36.
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The
fastest-growing segment of our society is a. | manufacturers | c. | service businesses | b. | franchises | d. | marketing
firms | | | | |
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37.
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Which of the
following is not a characteristic of a service? a. | It is intangible. | b. | It cannot be separated
from the person or business supplying it. | c. | It cannot be stored until needed. | d. | It has consistent
quality no matter who delivers it. | | |
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38.
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Trading in
the stock market using the Internet is an example of service a. | form | c. | quality | b. | availability | d. | timing | | | | |
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39.
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Increasing
the number of buses after a Saturday home football game is an example of a. | matching supply and
demand | b. | increasing production | c. | maintaining quality to
meet customer needs | d. | a poor business decision | | |
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40.
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Franchised
service businesses allow a service to a. | be provided in a variety of locations | c. | maintain a consistent level of quality | b. | maintain a consistent
image | d. | all of the
responses | | | | |
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